How Do You Decide What Type of Web Designer You Need?

Congratulations! You’ve finally decided to hire a web designer rather than going the DIY route. You have essentially two options: designers who codes and designers who use a site builder. So, how on earth do you choose this wizard of web magic? Both have their merits and limitations. Where do you even start?

First, you have to ask yourself something: What do I need?

It’s all going to come down to what you need versus what they have to offer. So start with a list of things you know your website needs. And I don’t mean basic elements of a website. Your designer will know you need different pages (home, about, services, etc.) and sections (headers, footers, banners). What does your business really need from this website that will help it thrive and shine?

Here are a few things to consider:

1. Design Process – Each designer will have their own way of working with clients and a workflow that is specific to them. Are they willing to go over the process ahead of time so you’ll know what to expect? And when are you expected to give feedback? How many rounds of revisions do you need to feel comfortable with launching?

2. Brand Alignment – Do you have an established branding and logo? If not, does your web designer offer it as part of the design package? Or would you prefer to hire a graphic designer to put together your branding kit? Either way, what will your designer do to ensure the branding is aligned with your business?

3. Project Portfolio – Do I need to see previous designs to feel confident with hiring a designer? If so, what am I looking for? Am I comfortable working with a new designer that has experience in other fields? Would I be ok taking part in a beta offer (new service)?

4. Responsive Design – Transitioning from a mobile device to a tablet to a desktop is crucial for good web functionality. What format do my customers use the most? For that reason, do I  need my designer to focus on one format over the others? How is testing done across these platforms before the launch?

5. Integrations – What features do I know I’ll need (email list, ecommerce, forms, booking systems, etc.)? Is basic SEO included? Are there features offered that I haven’t used in the past that might be useful to my business?

6. Post-Launch Communication – What type of support will you need after the site launch? Will you need direct guidance? Or do you prefer to search for solutions on your own, only getting in touch with your designer if you can’t figure it out yourself?

While this is by no means a comprehensive list of questions you might want to ask, it can hopefully be used as a jumping off point for discovery calls and conversations with potential designers.

Good luck! You’ve got this!